The Order : Weekly Aggregator Roundup - SellerX & Wonder Brands
Chart of the week
As Statista reports the US and India marketplace account for a combined 25.9% of 1.3 million new sellers on Amazon in 2020.
![Global distribution of new sellers on Amazon marketplace worldwide in 2020, by country [Statista]](https://substackcdn.com/image/fetch/$s_!EXpH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa577ca3f-f6ac-45f0-b5f3-cc13732171c3_740x677.png "Global distribution of new sellers on Amazon marketplace worldwide in 2020, by country [Statista]")
New funding this week: $138M
Funding Craze 💰
EU: SellerX announces $118M equity round led by L Catterton [PR Newswire]
Latam: Wonder Brands raises $20M seed funding to aggregate sellers focused on MercadoLibre and Amazon [Techcrunch]
Strategy 📈
Deep dive on review practices: "When Amazon Customers Leave Negative Reviews, Some Sellers Hunt Them Down" [WSJ]Â
"Amazon Ad Prices Surge, As Demand From Sellers Intensifies" [The Information]Â
Ads as a key revenue source for eCom marketplaces spreads: "eBay’s Plan Is More Ads" [Marketplace Pulse]
Supporting structure around aggregators is flourishing as well: "E-commerce-as-a-service platform Cart.com picks up $98M to give brands scaling tools" [Techcrunch]Â
Amazon vs Shopify aggregator trends: "The Rise of the Holding Companies" [2pm]Â
Deep Dive on Perch: "In the sprint to sell on Amazon, Boston-based Perch bets big on sleep sacks and champagne flutes" [Boston Globe]
Deep Dive on Powerhouse 91: "Powerhouse91 acquires brands across three product categories" [Economic Times]
Let's make this week count,
Christian