The Order : Weekly Aggregator Roundup - Global Bees, Intrinsic & NextChapter
Number of the week
200 Million - amount of fake reviews that Amazon deleted worldwide in 2020
[Market Research Telecast & Spiegel]
New funding this week: $263M
Funding Craze 💰
India: Global Bees announces their $150M Series A led by first cry - half equity, half debt [Techcrunch] , more interesting insight from Global Bees backer and First Cry's cofounder Supam Maheshwariin his Inc42 interview
US: Intrinsic closes $113M Series A (in late June already) with focus on health & wellness [PR Newswire]
Korea: NextChapter raised an undisclosed amount to drive aggregation with a focus on platforms such as Coupang and Naver's Smartstore [Business Korea]
Strategy 📈
Amazon incentivizes outside referrals by reducing the referral fee from 15% to 5% for customers originating from non-Amazon sites such as a brands blog or their Instagram account: "Amazon Will Pay Brands To Drive Traffic to Amazon" [Marketplace Pulse] - I guess lower fees is the closest you can get to a payout on Amazon...
Trouble for FBA ahead: "Regulators’ product-safety suit against Amazon could open ‘giant can of worms’ for e-commerce giant" [The Seattle Times]
As eCommerce companies are understanding themselves as entertainment companies - and vice versa, a timely piece on Netflix & Co: "How Streaming is Reinventing Ecommerce" [Inc]
Lean vs efficiency: "Exclusive Q&A: Berlin Brands Group takes logistics in-house" [Chain Storage]
More tie in on the seller funding side: After the Thrasio-Yardline partnership (that ended up with Thrasio acquiring the fintech), Goja announced their strategic partnership with SellersFunding [Goja]
Let's make this week count,
Christian