The Order : Weekly Aggregator Roundup - Unybrands, Elevate, Foundry, OpenStore & Perch

Jul 18, 2021

Chart of the week

Walmart reaches the 100k seller mark as it currently adds about 5k sellers a month with about ~20% of them being from China:

Funding Craze 💰

US: Unybrands adds $300M in growth capital from Crayhill Capital Management and is on target to hit 20+ acquisitions by the end of the year [Techcrunch]
US: Brand house turned aggregator Elevate Brands announces a debt + equity funding fof $250M [Techcrunch]
US: Foundry launches and announces $100M equity round [Businesswire]
US: OpenStore raises $30M plus undisclosed debt at $250M valuation to accelerate the roll-up model with Shopify stores [Axios]

Strategy 📈

Full story on Walmart's seller growth: "Walmart Surpasses 100,000 Marketplace Sellers" [Marketplace Pulse]
A story of the boundaries of FBA and logistics network expansion: "Perch is launching a logistics network" [Business Insider]
Consolidation play: "Perch acquires Web Deals Direct for $100M+" (specific terms undisclosed) which has grown to 30 brands with more than $80M revenue over the last 5 years [Techcrunch]
And Acquco made the headlines with their 🚗 referral program: "Amazon sellers are such a hot commodity that one start-up is giving away Teslas for referrals" [CNBC]

Let's make this week count,

Christian