The Order : Weekly Aggregator Roundup - Forum Brands, 10club & Powerhouse91

Chart of the week

Most searched Amazon keywords during 2021 Prime Day:

2021 Amazon Prime Day Keyword Demand [Helium10]

New funding this week: $67M

Funding Craze 💰

• US: Forum Brands lands $27M equity round [Techcrunch]

• India: 10club announces $40M round (unclear what the equity/debt mix is) with participation from Heyday among others [Techcrunch]

• India: Powerhouse91 announces undisclosed funding from US-based Crossbeam Venture Partners [Economic Times]

Strategy 📈

• Amazon vs Walmart in numbers: "Watch out Walmart, Amazon is just behind you" [Yahoo Finance]

• Prime Day timing vs GMV growth: "Prime Day’s Growth Is Stalling" [Marketplace Pulse]

• A deeper look at Prime Day trends: "A Peek Behind the Curtain of Prime Day 2021" [Helium10]

• Regulator Action #1: "China proposes rules to punish illegal e-commerce pricing" [Reuters]

• Regulator Action #2: India is aiming to curb the flexibility of e-commerce with key updates on transparency and platform liability - "New India e-commerce rules and their impact, explained" [Economic Times of India]

Let's make this week count,

Christian