The Order : Weekly Aggregator Roundup - Forum Brands, 10club & Powerhouse91
Chart of the week
Most searched Amazon keywords during 2021 Prime Day:
![2021 Amazon Prime Day Keyword Demand [Helium10]](https://substackcdn.com/image/fetch/$s_!j56g!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb85bccd-674a-4721-9c46-026837191b83_740x490.png "2021 Amazon Prime Day Keyword Demand [Helium10]")
New funding this week: $67M
Funding Craze 💰
US: Forum Brands lands $27M equity round [Techcrunch]
India: 10club announces $40M round (unclear what the equity/debt mix is) with participation from Heyday among others [Techcrunch]
India: Powerhouse91 announces undisclosed funding from US-based Crossbeam Venture Partners [Economic Times]
Strategy 📈
Amazon vs Walmart in numbers: "Watch out Walmart, Amazon is just behind you" [Yahoo Finance]
Prime Day timing vs GMV growth: "Prime Day’s Growth Is Stalling" [Marketplace Pulse]
A deeper look at Prime Day trends: "A Peek Behind the Curtain of Prime Day 2021" [Helium10]
Regulator Action #1: "China proposes rules to punish illegal e-commerce pricing" [Reuters]
Regulator Action #2: India is aiming to curb the flexibility of e-commerce with key updates on transparency and platform liability - "New India e-commerce rules and their impact, explained" [Economic Times of India]
Let's make this week count,
Christian