The Order : Weekly Aggregator Roundup - Moonshot Brands & Pattern

New funding this week: $220M

Funding Craze 💰

• US: YC-grad Moonshot Brands - currently at $30M revenue run rate - closes $160M round [Moonshot Brands Blog]

• US: Pattern announces a $60M fundraise to acquire D2C brands - not purely focused on FBA aggregators [Retail Dive]

Strategy 📈

• Thrasio adds capital offering for sellers through Yardline acquisition [Enterprise Talk]

• Detailed market spotlight on Southeast Asia: "Una Brands, Rainforest light the brand aggregation match in SE Asia"[The Ken]

• Copycat vs market adaptation: "Mensa is locally innovated, it's not a Thrasio of India" Money Control Podcast]

• Beyond Amazon: "Shopify expands its one-click checkout, Shop Pay, to any merchant on Facebook or Google" [Techcrunch] - Ben Thompson in his blog further details this important step and comments "Shopify's true coming out party as a consumer brand"

• With privacy rules changing the eCommerce playbook will evolve - "Apple, Fedex and the cookie-apocalypse" [Ben Evans Blog]

Best of success for Prime Day this week,

Christian