📦 The Order

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The Order : Weekly Aggregator Roundup

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The Order : Weekly Aggregator Roundup

Christian Umbach
May 16, 2021
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The Order : Weekly Aggregator Roundup

the1order.substack.com

Chart of the week:

Fake reviews, gone bad ☠️ (Source: Marketplace Pulse)
Fake reviews, gone bad ☠️ (Source: Marketplace Pulse)

New funding this week: $160M

Funding Craze 💰

  • US - Acquco $160M [Techcrunch] ... on the back of realizing $100M revenue runrate on their initial $2M equity funding. High five to capital efficiency 🙌

Strategy 📈

  • Amazon Unbound Interviews - Brad Stone’s Follow up to his 2013 best seller "Everything Store" with a deep dive on Amazon’s evolution is the past few years: The 30min interview covers Amazon's evolving culture and strategic moves. Among the points discussed are ads on the marketplace: In a shift towards profitability, marketplace ads got to take priority to the customer-first obsession principle. [Stratechery]

  • Sellers with revenues >$1bn (incl Amazon-native brands Mpow and Aukey) suspended from the marketplace in fake-review tackle [Marketplace Pulse, follow on reporting by Techcrunch]

  • The Amazon Oasis: Understanding M&A’s FBA Assets - interesting take on traditional PE vs startups in the aggregation space: "In many ways, well-capitalized private equity funds and corporate acquirers have an advantage over FBA aggregators and rollup companies. New entrants are continuously raising financing, whereas established institutional investors are free to pursue a multitude of deals without pause." [Global Wired Advisor in Forbes Business Council]

  • While not eCommerce specific, this take on M&A tooling is more relevant than ever in the aggregators space: As M&A accelerates, deal-makers are leveraging AI and ML to keep pace [Techcrunch]

Let's make this week count,

Christian

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The Order : Weekly Aggregator Roundup

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