📦 The Order

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📦 The Order : Weekly Aggregator Roundup - 1P vs 3P

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📦 The Order : Weekly Aggregator Roundup - 1P vs 3P

Issue #93

Christian Umbach
Jan 15
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📦 The Order : Weekly Aggregator Roundup - 1P vs 3P

the1order.substack.com

Happy Sunday,

Here’s a quick roundup of last week’s news :

Chart of the week

Flippa released its 2022 Insights Report on Online Business Acquisition - with buyer demand growing vs 2021 (on their platform), Shopify searches top the list.

Funding Craze 💰

No new funding announced this week, it may be drumroll for a while until later this quarter.

Strategy 📈

  • 1P (Vendor Central) vs 3P (Seller Central) - shifting tactics and limitations: “Amazon Briefing: ‘We barely have any margins anymore’: As Amazon prioritizes profit, 1P brands face a crunch” [Modern Retail]

  • Turkey 5 ads mess: “Amazon is issuing credits after a glitch messed up some advertisers' holiday plans — but not everyone is getting their money back” [Business Insider]

  • 2023 projection: $2B loans, 1.34% loss rate: “Leaked documents show Amazon's seller lending business is booming. But the company's economists are worried about defaulters.” [Business Insider]

  • Buy with Prime a DTC accelerator + further US merchant expansion: “Amazon's Buy with Prime increases shopper conversion by 25% on average” [Amazon]

  • “Walmart removes ‘inappropriate’ boots from online marketplace: ‘Inconsistent with our values’” [The Hill]

  • “TikTok Parent ByteDance’s E-Commerce Volume Surged in 2022, Internal Data Show” [The Information]

  • Stepping back in Europe: “Shopee to close its Polish operations on Friday“ [Reuters]

  • “DTC Briefing: Startups report positive holiday sales, but prepare for a challenging 2023” [Modern Retail]

  • Following Shopify’s recent announcement, the next move into eCom enterprise tech: “Walmart strikes a deal with Salesforce to sell more of its tech to other retailers” [CNBC]

Events 🎤

  • National Retail Federation: Retail’s Big Show, Jan 14-17, NYC

  • Scale2Sale, Jan 19, virtual

  • Prosper Show, Mar 13-15, Las Vegas, NV

Make this week count 🙌

Christian

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